Helping a creator build their own profile is another way to build value for a client. You may have paid an influencer a large sum for a campaign that may give you a deal on another one down the road.

This can also work when you need to call in a favor.

This might sound like textbook PR, but when you specifically equip your team with information about your entire roster and have them focus on bringing back relationships, it works. Look for opportunities to network on behalf of your agency and all of your clients. What you uncover may match beautifully with a trend, and voila-you have imagined another magic idea! Get out there. Even if you know an idea is too “early” to be adopted, share it. Do a SWOT or PESTLE analysis on your brand and clients’ brands. Attend conferences in tangential industries, subscribe and listen to futurist podcasts out of your comfort zone, and watch global markets. One-up this by cross-pollinating here as well. Staying on top of trends is table stakes when you are in marketing.

Magic sound forge